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myTVS raises Rs 375 cr from Exor-backed fund, joins 'super app' race

mTVS's super app plans comes after companies Tata Group, Reliance Industries, PhonePe, Paytm and GooglePay, announced the launch of a super app

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Illustration: Ajay Mohanty

Shine Jacob Chennai
myTVS, a brand that operates under Ki Mobility Solutions and also part of the $8.5 billion TVS Group, has announced that the company is working on a super app. myTVS has raised Rs 375 crore from a fund managed by Exor, the holding company of Italy’s Agnelli family, to build digital infrastructure and expansion.

The portfolio of companies with Exor as leading shareholder include global majors like Ferrari, Fiat, the Economist Group, Chrysler Automobiles, PartnerRe, CNH Industrial, Juventus FCand GEDI Gruppo Editoriale.

mTVS's super app plans comes after several big conglomerates including Tata Group, Reliance Industries, and other startups such