 "Nestle")
Swiss fast moving consumer goods major Nestlé has entered the rapidly-growing petcare market in India. To begin with, the firm, known for brands like Maggi, Munch, and Nescafé, is introducing its global range of premium dog food under the brand Purina Supercoat.
Unlike its food and beverages portfolio, the new business is placed under a separate wholly-owned subsidiary of Nestlé — Purina Petcare India. Globally, Nestlé's Purina is the second-largest pet food company after Mars, Incorporated, with annual revenue of over Rs 700 billion. Headquartered in Missouri, US, it sells dog and cat food through close to a dozen
Unlike its food and beverages portfolio, the new business is placed under a separate wholly-owned subsidiary of Nestlé — Purina Petcare India. Globally, Nestlé's Purina is the second-largest pet food company after Mars, Incorporated, with annual revenue of over Rs 700 billion. Headquartered in Missouri, US, it sells dog and cat food through close to a dozen
