Business Standard

Nestle enters rapidly-growing petcare market in India; to expand portfolio

Nestle aims to shed the 'food and beverages company' tag


The Nestle logo is pictured on the company headquarters entrance building in Vevey, Switzerland

Arnab Dutta New Delhi
Swiss fast moving consumer goods major Nestlé has entered the rapidly-growing petcare market in India. To begin with, the firm, known for brands like Maggi, Munch, and Nescafé, is introducing its global range of premium dog food under the brand Purina Supercoat.
Unlike its food and beverages portfolio, the new business is placed under a separate wholly-owned subsidiary of Nestlé — Purina Petcare India. Globally, Nestlé's Purina is the second-largest pet food company after Mars, Incorporated, with annual revenue of over Rs 700 billion. Headquartered in Missouri, US, it sells dog and cat food through close to a dozen

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First Published: Jan 30 2018 | 5:15 AM IST

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