Netflix plans local studio in India push

Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India

Netflix, the world’s leading video-on-demand (VOD) service, proposes to set up a production facility in India, the company’s management said in a recent analysts’ call, as the pressure to localise content grows in a market that has enormous potential for the VOD business.

Speaking to investors, Netflix Chief Content Officer Ted Sarandos said, “We are already building our production capabilities outside the United States. Today, we are filming local shows in 13 different countries, including India and Japan. We think, it is going to be a combination of big global interest in original programming, complemented with a growing