Netflix price cuts hotting up streaming war in India as data costs go up

Netflix is already trying to get ahead of the move, slashing prices by as much as half for subscribers that commit to at least three months

Netflix Inc and its rivals are facing a price war in India as a jump in the cost of watching video on mobile phones threatens to slow demand in what is shaping up as a key growth market globally for streaming.

The country’s three wireless carriers hiked data tariffs by as much as 41% earlier this month, leaving some customers in India, where most streaming is done on phones, with less to spend on entertainment services like Netflix, Apple Inc.’s TV+ service -- which debuted there last month -- and those of local competitors.

Cheap broadband, a well-established film culture