New draft policy on e-commerce market could slow down job creation

Experts say any slowdown in growth of e-commerce companies could result in an adjustment to the number of blue-collar workers they engage

As the government looks at introducing a policy to bring price parity between online and offline retail in India, an unwanted by-product of these regulations could be a slowdown in the job creation machine that e-commerce marketplaces have become.

Government sources told Business Standard on Thursday the new draft e-commerce policy, which is expected in a few weeks, would put an end to practices such as deep discounting and predatory pricing. This is something both e-commerce leaders Flipkart and Amazon have relied on heavily to attract new customers onto their platforms.

Experts say any slowdown in growth of e-commerce companies