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Barney Harford was hired late last year to help fix problems at Uber, the ride-hailing company. Instead, he has created new ones.
On a conference call this spring with colleagues, Harford, the company’s chief operating officer, critiqued a new ad that showed a mixed-race couple, said five people familiar with the conversation. He debated aloud how common the pairing was among the audiences that would see it. He also said he found parts of the ad’s early cut confusing, mixing up two black women in the video because they had similar hairstyles, said the people, who declined to be identified because
