Business Standard

No freebies, cash discounts to cheer car buyers this festive season

Auto majors focus on finance schemes, enhanced digital experience instead

car, automobile, manufacturing, jobs, tech, automation

Experts say that a combination of pent-up demand and the need to own a personal vehicle amid the health crisis has fueled auto sales since June.

Shally Seth Mohile Mumbai
If you’re a would-be car buyer and you’re expecting to get eye-popping discounts, offers and freebies this festive season, you’re probably in for a disappointment. Pandemic-hit auto majors are likely to set aside these time-tested strategies for now, and, instead, focus on attractive finance schemes and an enhanced digital experience. 

On an average, festivals — from Ganesh Chaturthi right up to Diwali —  account for anywhere between 17 and 19 per cent of the annual sales of passenger car makers. But officials at auto companies say that it is a tight-rope walk for them this year. 

“It is a litmus test for

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First Published: Aug 25 2020 | 3:20 PM IST

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