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No freebies, cash discounts to cheer car buyers this festive season

Auto majors focus on finance schemes, enhanced digital experience instead

car, automobile, manufacturing, jobs, tech, automation
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Experts say that a combination of pent-up demand and the need to own a personal vehicle amid the health crisis has fueled auto sales since June.

Shally Seth Mohile Mumbai
If you’re a would-be car buyer and you’re expecting to get eye-popping discounts, offers and freebies this festive season, you’re probably in for a disappointment. Pandemic-hit auto majors are likely to set aside these time-tested strategies for now, and, instead, focus on attractive finance schemes and an enhanced digital experience. 

On an average, festivals — from Ganesh Chaturthi right up to Diwali —  account for anywhere between 17 and 19 per cent of the annual sales of passenger car makers. But officials at auto companies say that it is a tight-rope walk for them this year. 

“It is a litmus test for

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First Published: Aug 25 2020 | 3:20 PM IST

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