No sex please, we're Apple: iPhone giant seeks TV success on its own terms

Apple has twice postponed the launch of its first slate of shows, moving it to March from late this year, agents and producers said

Tim Cook sat down more than a year ago to watch Apple’s first scripted drama, “Vital Signs,” and was troubled by what he saw. The show, a dark, semi-biographical tale of hip hop artist Dr. Dre, featured characters doing lines of cocaine, an extended orgy in a mansion and drawn guns.
 
It’s too violent, Mr. Cook told Apple Music executive Jimmy Iovine, said people familiar with Apple’s entertainment plans. Apple can’t show this.
 
Across Hollywood and inside Apple, the show has become emblematic of the challenges faced by the technology giant as it pushes into entertainment. Apple earmarked