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Noida firm moves Delhi HC, seeks stay on Trai rules on scrubbing messages

Regulations by the Telecom Regulatory Authority of India (Trai) require companies to register templates of their commercial text messages

Delhi High Court (Photo - PTI)
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This is the second writ petition against Trai for the way it plans checking unsolicited text messages. (Photo - PTI)

Aneesh Phadnis Mumbai
A Noida-based company has moved the Delhi High Court seeking a stay on how a telecom regulator plans to check unsolicited text messages. The court will hear the matter on Wednesday.

Regulations by the Telecom Regulatory Authority of India (Trai) require companies to register templates of their commercial text messages. The process was put on hold for a week following customer complaints. Shivtel Communications, a telemarketing firm, asked the court to suspend the scrubbing of text messages by telecom companies till the time Trai's regulations are independently tested.

Scrubbing refers to the verification process followed by telecom companies for sending commercial text