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Nokia changes iconic logo for 1st time in 60 years, signals new strategy

The iconic blue color of the old logo has been dropped for a range of colours depending on the use

Nokia new logo
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The new logo comprises five different shapes forming the word Nokia (Pic: Nokia Twitter)

Reuters
Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth.
 
The new logo comprises five different shapes forming the word NOKIA. The iconic blue color of the old logo has been dropped for a range of colours depending on the use.
 
"There was the association to smartphones and nowadays we are a business technology company," Chief Executive Pekka Lundmark told Reuters in an interview.
 
He was speaking ahead of a business update by the company on the eve

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Topics : Nokia

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First Published: Feb 26 2023 | 10:09 PM IST

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