Not big players, but small brands catering to the needs of India: CAIT

CAIT said it is a myth that about 3,000 big brands of corporate houses are catering to the needs of the people of the country

Thousands of small brands are ruling the consumer market despite the predatory pricing and deep discounting by foreign e-commerce companies and efforts of certain FMCG companies to sideline the distributor network, said the Confederation of All India Traders (CAIT), which represents about 70 million traders in the country

“If the government gives support policies to non-corporate sector and tighten the e-commerce companies to obey the policy and the law both in letter and spirit, the retail trade of the country is bound to blossom in pursuance of the vision of PM Narendra Modi for Make in India and Atmnirbhar Bharat,”