Now tea industry body on anvil for setting benchmark prices of tea leaves

ITA is discussing the issue with the Tea Board

The Indian Tea Association (ITA), the apex body of tea manufacturers, is in discussion with the Tea Board of India to set minimum benchmark prices for various grades of tea leaves. The ITA feels this will help ailing tea firms survive the cost-disparity crisis plaguing the sector. 

“We have asked the Tea Board to set minimum benchmark prices across tea grades, so that the cost of production at least can be recovered. If minimum prices are set, it will help the firms better the tea quality as well”, Vivek Goenka, chairman, ITA said. Earlier, the Tea Board had discussed this,