 "Makeup, Beauty products")
When you are a company that touches almost all of India’s online beauty and cosmetic products shoppers, there are a few perks you enjoy. Brands not only look at you to help sell their products, but also turn to you when they need to study the end consumer better. So why not charge them for it?
Nykaa, India’s largest e-commerce marketplace for beauty and cosmetic products is doing exactly that. The company claims it gets nine million unique visitors on its platform every month, and if we extrapolate this over a two to three month horizon, it would be the
