Ola bets on 10-minute delivery promise, but experts sceptical

Finger in too many pies? Market doesn't reward confusing narrative, they say

Ola Dash, the quick commerce service that Ola started last year, has taken on a new challenge. Within a month of Zomato announcing food deliveries in 10 minutes, the ride-hailing major has jumped on the bandwagon. According to media reports, the food delivery pilot has started in Bengaluru.

However, industry experts are sceptical about Ola’s bet on 10-minute food delivery.

In 2015, it launched an online grocery store and food delivery application for the first time. The idea was to use its taxis and drivers to also deliver groceries. But it closed its food and grocery ordering services in less