OnePlus partners with Reliance Digital to target Tier II markets

One Plus will be launching across Reliance Digital stores in cities such as Ghaziabad, Mohali, Mangalore, Vishakhatpatnam, and Bhubaneswar, among others

Chinese premium smartphone maker OnePlus is partnering Reliance Digital to expand its offline reach in India and reach out to customers in smaller cities.

The company, in a bid to accelerate its growth momentum, has been growing its line of exclusive OnePlus Experience and Authorised stores. It also sells its devices through Tata Group-owned electronics retail chain Chroma, which it partnered in September.

OnePlus had started its journey on online footing in 2013, but the premium smartphone manufacturer is increasingly turning to offline experiential marketing, said Vikas Agarwal, general manager at OnePlus, India. 

According to a Counterpoint Research report, OnePlus