 "To bolster its grocery segment, Amazon has started selling it in four formats")
In March alone, India’s top two grocery e-commerce firms saw mega funding rounds. Grofers received fresh money from SoftBank Vision Fund, the largest investor in the world, and market leader BigBasket got the backing of Alibaba and a bunch of new investors who together put around $150 million. Both were late-stage series-F rounds.
Squarely put, the space is now defined by four camps: BigBasket, Grofers, Amazon Pantry (including Prime Now, a two-house delivery service) and Flipkart Supermart. The last two are offerings by large horizontal marketplaces which have shown unwavering intent to win the segment. Flipkart and Amazon have massively grown
