In March alone, India’s top two grocery e-commerce firms saw mega funding rounds. Grofers received fresh money from SoftBank Vision Fund, the largest investor in the world, and market leader BigBasket got the backing of Alibaba and a bunch of new investors who together put around $150 million.
Both were late-stage series-F rounds. Squarely put, the space is now defined by four camps: BigBasket, Grofers, Amazon Pantry (including Prime Now, a two-house delivery service) and Flipkart Supermart. The last two are offerings by large horizontal marketplaces which have shown unwavering ...
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