Oppo beats Apple, Samsung in race for most innovative premium handset brand

The young consumers said that Oppo's constant focus on camera prowess and its long-lasting batteries remained at the top of their mind

Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, maybe losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted by the analyst firm CyberMedia Research (CMR).

Conducted among consumers, born between the mid-1990s and mid-2000s, in the survey, Oppo scored 78 per cent. While Samsung, at the second spot, scored 74 per cent, Apple stood at the third spot with a 71 per cent score.