OTT consumption grew 13% in 2020, led by sports: RedSeer Consulting

Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered

As the country went into lockdown last year, the Indian over-the-top (OTT) space saw some interesting trends. Top among these was a 13 per cent rise in video OTT consumption, and sports streaming seeing the highest consumption, according to new research by RedSeer Consulting. 

“Originals consumption has grown more than 50 per cent in the last year as consumers’ preference to binge watch unique thrillers and action stories has grown. Players have also invested more into creating them,” said Nikhil Dalal, senior consultant at RedSeer.

“Watching some of the favorite shows and movies on repeat enabled the engagement above Jan