 "Spike in viewership across OTTs as Indians binge-watch staying indoors")
The Internet and Mobile Association of India (IAMAI) said Thursday that 17 leading Online Curated Content Providers in India have agreed to adopt an Implementation Toolkit (“Tool Kit”) building on the Universal Self-Regulation Code (“Code”) introduced on September 04, 2020.
The signatories to the code include ZEE5, Viacom 18 (Voot), Disney+ Hotstar, Amazon Prime Video, Netflix, SonyLiv, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play. The Tool Kit will effective from 10 February 2021.
The “Implementation Toolkit” will guide signatories on issues like relevant laws, fair and transparent functioning of the grievance
