Packaged food market crosses Rs 5 trn as users switch to branded items

Packaged food companies are focusing on solving distribution challenges, conducting promotional activities, and, most importantly, giving more attention to health and wellness products

The branded packaged food market expanded 17.6 per cent in 2018 to cross the Rs 5-trillion-mark for the first time as almost all categories posted a healthy double-digit growth.

The market, which includes broad categories like edible oil, dairy and baby food, stood at Rs 5.1 trillion in 2018 – up from Rs 4.3 trillion a year ago, market research provider Euromonitor International said. According to the firm’s analysis, migration of consumers from non-branded packaged food products to branded ones was the key driver.

“Edible oil and dairy products and alternatives provided strong tailwinds for overall packaged food in India, ensuring strong