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Pandemic brings kitchen appliance sales back to last year's level by volume

Demand continues to surge though localised lockdowns remain a hurdle

Kitchen Appliances, Microwave oven, oven, gadgets, appliances
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Despite the challenges, experts say that FY21 will go down as a strong year for kitchen appliance makers, owing to the triggers of growth in the marketplace | Representative image

Viveat Susan PintoT E Narasimhan Mumbai/Chennai
Kitchens have become busier than ever as people spend more time at home due to the Covid-19 pandemic. The trend has propelled the growth of small appliances including products such as ovens, toasters, grillers, blenders, induction cookers, pressure cookers and mixer-grinders. Players, say experts, are back to last year's levels in terms of volume sales, with demand continuing to surge.

"Demand is not a problem at all. The challenge is how do you fulfil it because there are localised lockdowns in a few places. Having said that, the industry is back to last year's numbers, since June. July was down

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First Published: Aug 23 2020 | 3:20 PM IST

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