 "fmcg, sales, technology, supermarket, stores, bazaar, essentials, products, market")
Findings of the latest edition of the Kantar Worldpanel’s Brand Footprint Report released on Friday shows that Parle, Amul, and Clinic Plus shampoo are the top three fast-moving consumer goods (FMCG) brands in India. Compiled annually, the ranking has been derived on the basis of consumer reach points, a metric that measures how many households are buying a brand and how often.
While two-thirds of the top 50 list consisted of Indian-origin brands, their growth was only 16 per cent over the last year, the market research agency said. Global brands, which constituted a third of the top 50 list, grew
