Parle Products to leverage on IBM hybrid cloud and AI to drive growth

With this, Parle hopes to find new ways to get its products to the consumer as the pandemic disrupts supply chain and mandates WFH for some employees

IBM today announced that it is working with Parle Products, the largest selling biscuit brand in India, to help it more quickly and effectively bring its products to market by leveraging IBM Cloud.

Parle will leverage IBM’s hybrid cloud, security and AI capabilities, along with IBM's business consulting and technology services. This will help Parle get its products, such as Parle-G, the world's top-selling biscuit by volume, to market at the right time and in the right place.

Ajay Chauhan, Executive Director, Parle Products, said, "As the largest biscuit brand provider in India, our priority is meeting the growing demands