Parle-g

FMCG brands adopt new packaging strategy for q-commerce and kirana stores

Quick commerce has become the fastest-growing sales channel for FMCG companies, prompting them to adopt new packaging strategies to protect traditional retail channels

Parle Biscuits FY24 results: Profit jumps twofold to Rs 1,607 crore

Parle Biscuits has reported a twofold jump in profit at Rs 1,606.95 crore for FY24 while revenue from operations was up 2 per cent to Rs 14,349.4 crore. Total revenue was up 5.31 per cent at Rs 15,085.76 crore in FY24 helped by other income, according to financial data accessed through business intelligence platform Tofler. Parle Biscuits, a subsidiary of Parle Products, had reported a standalone profit of Rs 743.66 crore in FY23 and revenue from sale of products was at Rs 14,068.80 crore. Incorporated in September 1974, Parle Biscuits is a leading manufacturer of biscuits and confectionery. It owns popular brands such as Parle G. Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 crore a year ago. Total tax expense of Parle Biscuits was Rs 499.4 crore in FY24. Total expenses were at Rs 12,979.41 crore, down 2.54 per cent year-on-year. Sharing the scenario and outlook, Parle Biscuits said FY24 was fulfilling an

Dark Parle G goes viral on X, a platform filled with hilarious memes

An image of Dark Parle G went viral on X; the microblogging platform is filled with memes and hilarious comments. Check some of the funny comments here

Parle-G replaces iconic girl's image with this Instagram influencer's face

Parle, the popular biscuit manufacturer, surprised fans by featuring an influencer on its biscuit packet instead of the iconic Parle-G girl

Parle tops Kantar's in-home FMCG brand ranking for 11th consecutive year

Britannia leads the way in the most chosen out-of-home (OOH) brand category, while Frooti was the most chosen out-of-home beverage

Parle in talks to acquire Polish biscuit brand dr Gerard, says report

dr Gerard was launched in 1993 and has over 200 varieties of biscuits and salty snacks. In 2013, it was acquired by Bridgepoint for an undisclosed sum

FMCG firms offer discounts, price cuts as raw materials get cheaper

Food companies are still in wait and watch mode

India at 75: Parle-G and 14 other brands inseparable from the India story

From the evergreen Parge-G biscuits to summer companion Rooh Afza and Zomato, which is bringing the world to your table, here are 15 brands that we all can relate with

India at 75: Parle-G and 14 other brands inseparable from the India story

From the evergreen Parge-G biscuits to summer companion Rooh Afza and Zomato, which is bringing the world to your table, here are 15 brands that we all can relate with

CCI blocks B2B platform Udaan's plea to procure Parle-G biscuits directly

Udaan also said it would be forced to procure Parle products from the biscuit major's existing distributor network

Parle Products to leverage on IBM hybrid cloud and AI to drive growth

With this, Parle hopes to find new ways to get its products to the consumer as the pandemic disrupts supply chain and mandates WFH for some employees

IBM's AI push helps consumer goods firms go digital, tide over Covid-19

The Covid-19 pandemic has spurred consumer goods firms to work with Big Blue to drive their digital transformation efforts, write Peerzada Abrar and Sai Ishwar

How Parle clocked the best-ever growth in last four decades during lockdown

The growth was phenomenal and as a result Parle was able to increase its market share by 4.5 to 5 per cent during the lockdown

Lockdown 2.0: Parle-G maker bucks trend; plants hum at 60% capacity

Mayank Shah, senior category head, Parle Products, admits that the first phase of the lockdown saw the company operate with a few plants and acute labour shortage

Parle Biscuits net profit rises 15% in FY19; revenue up 6.4% to Rs 9,030 cr

According to information shared by business platform Tofler, Parle Biscuits' FY19 net profit was Rs 410 crore versus Rs 355 crore reported the previous year

Top biscuit manufacturers seek GST cut for below Rs 100 per kg segment

In April-June 2019, the growth rate of the overall biscuit market fell to 2 per cent from 7 per cent earlier

Parle pushes for a status update, looks to get inside the customer's mind

The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity

Parle rallies behind premium Platina brand to connect with new customers

The company sees a swelling in the ranks of affluent Indians that would help accelerate its premium run

Sweet nostalgia

The Parle factory in Mumbai's Vile Parle area is shutting down after 87 years. For many, it is the end of an era

Locals mourn closure of Parle G's 87-year-old factory, miss 'aroma' of biscuits

The factory, which had become synonymous with Vile Parle station, is being shut down due to lowering production output