Patanjali Ayurved to challenge NAA's notice, present case on January 28

Patanjali Ayurved is set to challenge the National Anti-Profiteering Authority’s (NAA’s) latest notice against the company, seeking fines for not passing on benefits to consumers. 

Terming the NAA’s move “grossly erroneous”, Patanjali on Tuesday said it would file its reply during the hearing on January 28.

The reaction came after NAA sent a notice to the firm on December 18 for allegedly not passing on benefits received from the reduced rate of taxation under the goods and services tax (GST). 

According to the NAA, Patanjali did not pass on benefits worth Rs 150 crore, spanning over 100 SKUs (shelf-keeping units). The issue emerged