Paytm Gold aiming for threefold growth in sales this festive season

According to the company, within two years of its launch, Paytm Gold has become India's largest platform for savings in digital gold

Paytm, the brand owned by One97 Communications, on Tuesday said Paytm Gold was now redeemable at partner jewellery stores across the country. The firm is adding gold offline as part of Paytm Mall’s overall online-to-offline strategy. 

In an effort to make its omni-channel plan cover everything from buying groceries to precious metals effective, the company has collaborated with Kalyan Jewellers, Malabar Gold & Diamonds, PC Jeweller, Senco Gold & Diamonds and Caratlane to enable its users to buy jewellery by redeeming their accumulated gold. It is giving back cashbacks on offline transactions in for ‘goldbacks’.

“Customers will receive up to 5 per