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PE funds ready cash, scout for bulk-buying social e-commerce start-ups

Customers get large discounts and the platform enjoys the benefits of scale and lower costs

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In the offline world, it is not unusual for families and friends to team up to buy products in bulk for the sake of a discount. Group buying e-commerce has replicated the same model but with its own elements

Surajeet Das Gupta New Delhi

4 min read Last Updated : May 17 2021 | 6:10 AM IST

Start-ups that offer an e-commerce platform for aggregating the demand of individual consumers of the same product into a bulk order in order to attract hefty discounts from sellers are catching the fancy of investors.

Over the past few weeks, despite the second wave, they have been pouring money into these social e-commerce start-ups such as Bangalore-based DealShare, Mall91 and CityMall. Facebook-backed Meesho is also building a similar platform called Farmiso.

DealShare has closed $100 million in Series D funding in April, led by Tiger Global. It has Westbridge Capital, Matrix Partners and Edge Capital as some of its partners.

A month earlier,

Topics : Private Equity Start-ups e-commerce market