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PE funds ready cash, scout for bulk-buying social e-commerce start-ups

Customers get large discounts and the platform enjoys the benefits of scale and lower costs

Topics
Start-ups | Private Equity | e-commerce market

Surajeet Das Gupta  |  New Delhi 



e-commerce, market, logistics, digital, online, start-ups
In the offline world, it is not unusual for families and friends to team up to buy products in bulk for the sake of a discount. Group buying e-commerce has replicated the same model but with its own elements

that offer an e-commerce platform for aggregating the demand of individual consumers of the same product into a bulk order in order to attract hefty discounts from sellers are catching the fancy of investors.

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First Published: Mon, May 17 2021. 06:10 IST

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