Pepperfry rethinks user experience, increases range of low-priced goods

The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it looks for buyer loyalty

In a market that is traditionally a big-ticket business with a long purchase cycle and low frequency of purchases, Pepperfry is looking to change the game. Using the customer behaviour data that it has, across its digital and offline platforms, the online furniture brand is positioning itself as a ‘curated’ marketplace of utilities, furniture and décor solutions. It is also offering a wider range of low-ticket items to win over new consumers  and those who are hesitant to make high-priced purchases on online platforms.

“Curated variety is the main proposition for consumers. Instead of mindless listing we are looking at