Perfetti Van Melle to focus on its big brands for further growth

Some of the big brands the firm is focussing on are Centre Fresh, Centre fruit, Chupa Chups, Alpenliebe, Alpenliebe Juzt Jelly, Mentos, and Happydent

Confectionery major Perfetti Van Melle India will continue to focus on its big brands it sells in the country for the next few years as part of its ongoing business consolidation. The company said it has around 20 per cent share in the Rs 12,000-crore Indian confectionery market.
 
“We have a plethora of brands and are now focusing on a few brands to make sure that we are able to take them to the next level. We see that the journey will continue for the next two to three years. These are well known brands in the country and