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Pivot or perish: How three young startups absorbed the Covid shock

They not only withstood the onslaught but scaled new heights too. A Nasscom survey of 250 enterprises last year says over half were looking to diversify seeking new growth opportunities

Gurugram-based BookBaggage, whose baggage delivery services for flyers took a hit when air travel came to a halt, changed focus and extended them to Indian Railways for the Tejas Express for migrants
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Gurugram-based BookBaggage, whose baggage delivery services for flyers took a hit when air travel came to a halt, changed focus and extended them to Indian Railways for the Tejas Express for migrants

Samreen Ahmad Bengaluru
The life of a startup is full of ups and downs and every step is about surviving these vagaries. However, 2020 was unprecedented in several ways. The world had not seen a pandemic for a real long time and the startups and young entrepreneurs had never imagined a world of lockdowns. While many would have perished, some managed to pivot and survived.

We bring you here three such startups that pivoted as the pandemic impacted global economies but have also scaled new heights. According to a Nasscom survey of 250 startups last year, over 50 per cent were looking to