 "Prega News' campaign on expectant fathers to quit smoking sparks a debate")
Advertising has been challenging the set notions about gender roles in relation to parenting for a while. The big idea: while biological realities may not change, “myths” can be questioned and debunked.
One debate — whether smoking by men has an adverse effect on the unborn child — has been taken up head on by Prega News in its new campaign, #QuitBeforeYouStart.
In a way, Mankind Pharma has got its timing right with the launch of the campaign on May 29, two days before the World Anti-tobacco Day and just ahead of Father’s Day (celebrated on
One debate — whether smoking by men has an adverse effect on the unborn child — has been taken up head on by Prega News in its new campaign, #QuitBeforeYouStart.
