Premium men's lifestyle brand DaMENSCH raises Rs 122.5 cr in funding

Currently, the portfolio of DaMENSCH has 200 plus stock-keeping units (SKUs) listed across more than 15 categories and has made more than 10 M shipments to over 10,000 pin codes across the country.

DaMENSCH, a premium men’s lifestyle brand, has raised $16.4 million (Rs 122.5 crores) in a series B fundraise led by A91 Partners. Existing investors Saama Capital, Matrix Partners and Whiteboard Capital also participated in the round. The brand would use funds to make investments in technology and to strengthen and diversify the product portfolio

“Our products are addressing a big white space in the wardrobe of the modern man. We have clocked Rs 100 crore ARR (annual recurring revenue) in 2021 making us the fastest D2C (direct to consumer)  apparel brand to reach this milestone, on the back of our