Business Standard

Premium men's lifestyle brand DaMENSCH raises Rs 122.5 cr in funding

Currently, the portfolio of DaMENSCH has 200 plus stock-keeping units (SKUs) listed across more than 15 categories and has made more than 10 M shipments to over 10,000 pin codes across the country.

A pullover is best defined as a sweater or hoodie, a piece of clothing pulled over the head instead of being buttoned or zipped-up. This one costs Rs 2,299. Picture Courtesy: Numero Uno

Men's lifestyle clothing; Picture Courtesy: Numero Uno

Peerzada Abrar Bengaluru
DaMENSCH, a premium men’s lifestyle brand, has raised $16.4 million (Rs 122.5 crores) in a series B fundraise led by A91 Partners. Existing investors Saama Capital, Matrix Partners and Whiteboard Capital also participated in the round. The brand would use funds to make investments in technology and to strengthen and diversify the product portfolio

“Our products are addressing a big white space in the wardrobe of the modern man. We have clocked Rs 100 crore ARR (annual recurring revenue) in 2021 making us the fastest D2C (direct to consumer)  apparel brand to reach this milestone, on the back of our

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Feb 28 2022 | 12:25 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to