Pricing hurdle may hit Hero MotoCorp's entry into EV segment: Brokerages

Volume trajectory in the festive season is a key near-term trigger for the company's stock price, say brokerages

Hero MotoCorp’s first electric two-wheeler launch failed to enthuse investors. The stock shed about two per cent in trade on Monday and was among the top losers in the Nifty50 stocks. Brokerages believe that pricing of the product, which is at a premium to peers, low volumes expected post its launch in December is unlikely to have any impact on earnings for FY23. They have thus retained their estimates for the current year.

Bookings for the two variants of the company’s maiden electric vehicle (EV) product, Vida V1 priced at Rs 1,45,000 to Rs 1,59,000 began on Monday while deliveries