Quaker Oats enters fast-growing ready-to-eat cereals with Muesli oats

The subcategory of Muesli has emerged as one of the fastest growing segments in the market with 16-18%CAGR. Muesli constitutes around 15% of the BFC category

Quaker has entered the ready-to-eat (RTE) cereal segment with its breakfast offering, Quaker Oats Muesli, in order to take advantage of the double-digit growth in the category.

The subcategory of Muesli has emerged as one of the fastest growing segments in the market with 16-18 per cent CAGR. Muesli constitutes around 15 per cent of the BFC category.
 

Quaker Oats Muesli-Fruit & Nut is available in 700g packs for Rs 440, while the Berries & Seeds version is being sold for Rs 460 on leading retail and e-commerce platforms across key markets in India. The company is also planning a