'Real aspiration for movies & growth of screens lie in tier-2 & 3 India'

Interview with Sanjay Gaikwad, Founder and managing director, UFO Moviez

In 2005, when Hollywood was still debating standards, a handful of Indian companies started rolling out digital cinema. They seeded theatres with digital equipment in return for revenue share, a unique solution that made India one of the first in the world to digitise. The Rs 572-crore UFO Moviez, now at 6,674 screens globally and 5,052 in India, was among the first few. As it grapples with issues of scale and profitability like the rest of the industry, founder Sanjay Gaikwad shares his insights with Vanita Kohli-Khandekar. Edited excerpts:

UFO was one of the earliest digital cinema roll-outs in 2005.