Regional content is helping OTT video services go mass, says report

Vantage point: Insights from cutting-edge research

The OTT (over-the-top) video market in India is beginning to see real traction with more competitors and new innovative platforms on the back of cheaper data bundles. With 180.3 million active online video viewers and almost 4 million registered subscribers, the OTT video services market earned over $37 billion in 2017, according to Frost & Sullivan’s report titled ‘Over-the-top (OTT) Video Services Market, India, 2017–2022’. 

The industry will grow at compound annual growth rate of 17.3 per cent over the next five years. The report further says that the OTT video market in India is gradually becoming a mainstream entertainment destination