Reliance Jio's smartphone may have little impact on tariffs, say experts

Jio joined the Indian telecom space in September 2016, offering cheap feature phones bundled with free data and unlimited calling.

Reliance Jio’s announcement on unleashing a cheap smart phone in the domestic telecom market is reminiscent of the company’s aggressive marketing strategy adopted at the time of the company’s launch.
 
On Thursday, Reliance Jio said it would launch JioPhone Next, a smart phone developed in partnership with Google. Experts say the move is expected to have little impact on tariffs but will propel a smoother and faster transition to 5G. “Affordable and simple pricing plans have been the key to the large-scale adoption of telecom services in India. Speedy adoption of 5G is imminent in India with the digitisation