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Rising material cost forces motorcycle makers to increase prices

Bajaj would suffer a margin loss of 80 bps on account of cost burden

bajaj auto, motorcycle, bike, two wheeler
premium

Shubham Parashar Mumbai
A series of price revision in ‘motown’ has started due to increase in the prices of raw materials. India's largest premium motorcycle maker, Bajaj Auto has increased prices by Rs 500 across range and the suit is likely to be followed by TVS Motor Company and Hero Motocorp.

The step has been taken after an increase in prices of steel and aluminium. Speaking to Business Standard on the sidelines of an event, Eric Vas, President, Motorcycle Business, Bajaj Auto said: "With material prices of oil, steel and aluminium going high, it is very difficult for us to scrap cost and ultimately