 "Rising tech adoption among small businesses a big opportunity: Shopify")
The pandemic has compelled small businesses to build their own online stores, which has thrown a big opportunity for e-commerce technology provider Shopify.
Bombay Sweet Shop had a retail-focused strategy with its store and kitchen at Byculla in southern Mumbai.
When the lockdown took effect, it reached out to Shopify, which gave it a platform to quickly go to market in a digital manner and create a service experience that it was in control of.
“I think what Shopify does really well is to understand the ecosystem of start-up brands,” said Sameer Seth, partner at Bombay Sweet Shop. “It is taking the pain
