Rotomac pens scam: Vikram Kothari is fighting battle, might be hard to win

Founder M M Kothari along with sons Vikram and Deepak in many ways changed the rules of the mouth freshener business

Known for aggressive use of celebrity advertising for Rotomac Pens, his exclusive list included Bollywood stars such as Salman Khan delivering the catch line ‘Likho India Ki Nai Pehchan’ and Raveena Tandon ‘Likhte Likhte love ho jaye’. Lyricist and writer Javed Akthar’s tagline ‘Fighter Hamesha Jeet Ta Hai’ made Rotomac a household name.

But Vikram Kothari, managing director of Rotomac Pens, is now fighting a battle that might be difficult to win. The Central Bureau of Investigation (CBI) has alleged that Kothari, who is one of the promoters of Rotomac Global Pvt Ltd, took loans for the purpose of procurement