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Salesforce eyes financial services market using AI, machine learning

San Francisco-based firm is rolling out its AI-based Einstein Analytics products

The financial services industry has been product-centric and it is clearly bringing the customer into the centre and trying to reimagine itself, says Sunil Jose, senior vice-president and country head of the company
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The financial services industry has been product-centric and it is clearly bringing the customer into the centre and trying to reimagine itself, says Sunil Jose, senior vice-president and country head of the company

Peerzada Abrar Bengaluru
Salesforce is betting big on the financial services sector in India with artificial intelligence (AI) and machine learning (ML). The San Francisco-based customer-management software maker is setting up a vertical to tap the country’s financial services market. The initiative includes rolling out its Einstein Analytics for Financial Services, a suite of AI-based customisable tools, targeted at wealth advisors, retail bankers and managers.

“For a long period, the financial services industry has been product-centric, now its is bringing customer into the centre and trying to reimagine itself, as new age banks are going to change the game. For us, it is a