 "sanjiv goenka")
The once ailing Saregama is getting its mojo back. Bolstered by Carvaan, a portable digital audio player that turned out to be a disruptor, the company has chalked out an aggressive growth path. In an interview with Avishek Rakshit and Ishita Ayan Dutt, Sanjiv Goenka, chairman of RP-Sanjiv Goenka Group, talks about a road map, which includes taking Carvaan to the next level, launching more films on OTT platforms and getting back into Hindi film music production after a decade. Edited excerpts:
WARC has declared Carvaan as the most effective campaign in the world. How did you come up with this
