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SBI's next challenge: Keeping digital banking app YONO ahead of the curve

Bank enters uncharted territory as it looks to license app, which it values at $40 billion

SBI YONO
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The bank is now proposing to allow other banks to use this to serve their own customers.

Abhijit Lele Mumbai
When State Bank of India (SBI) launched its digital banking application, You Only Need One (YONO), most thought the largest bank in the country was playing catch-up.
 
Now, as the bank plans to monetise the app and the chairman pegs its enterprise value as high as $40 billion others are trailing instead.
 
Since its launch in November 2017, the app has seen a huge rise in subscription and range of products offered. Apart from fulfilling banking services, one can access more than 100 e-commerce sites, book tickets, and even pay for small value groceries through the app.