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Shampoo advertisment wars: Delhi High Court dismisses P&G, HUL suits

P&G restrained HUL from airing Clinic Plus shampoo ad showing Head and Shoulders as ineffective

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Sayan Ghosal New Delhi
The Delhi High Court on Friday dismissed a series of suits filed by Proctor & Gamble Home Products Private Limited (P&G) and Hindustan Unilever Limited (HUL) against each other's shampoo advertisements, which the companies had claimed were disparaging in nature and hurting their respective reputation and goodwill.

P&G was the first of the two companies to approach the high court and on September 9, 2016, successfully managed to restrain HUL from airing their Clinic Plus shampoo sachet advertisement, which P&G had claimed was showing their Head and Shoulders product as ineffective through deceptively similar depictions of the brand's own sachet.

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