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From more than 200 exclusive launches, massive discounts, cashbacks, brand new entertainment content to even virtual reality stores at malls all over the country, Amazon India is going all out on the second edition of members-only Prime Day, which is part of its multi-national global discounting and deals event. The 36-hour-long event will start on July 16.
In an India first initiative, Amazon India is planning as many as 11 pop-up stores in malls across the country where online shoppers with the help of virtual reality headsets would be able to see the products before buying.
"For the first time,
