Saturday, December 13, 2025 | 04:52 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Short video space in India poised for growth, says RedSeer research

TikTok had a monthly active user base of 170 million (DAU) in India when it was banned

videos
premium

After the TikTok ban in June 2020, Indian short-form apps have come a long way

Neha Alawadhi New Delhi
The short video space in India is set to be the second-biggest segment in terms of the time spent in one year after the Internet biggies like Facebook and Google, according to new research from the consulting firm RedSeer.

The monthly active users of the short video space are expected to grow more than twice to reach over 650 million users by the calendar year 2025, clocking the second spot after television. This growth is largely expected to be driven by the new 300 Internet users that will be added by 2025, the consulting firm said.

RedSeer found that the