Festive sale: Tier-II, III cities drive big biz for Flipkart and Amazon

Affordability constructs were a big hit. There was over 2X adoption in the 'product exchange' construct for mobiles and laptops, according to Flipkart

Tier-II and tier-III cities are driving big business for e-commerce firms — Flipkart and Amazon — for the ongoing festival season. 

Walmart-owned Flipkart on Monday night said tier-II and tier-III cities ushered in the festive cheer for the firm during the second day of its flagship event ‘The Big Billion Days’ 2019. Electronics category witnessed growth of over 70 per cent from tier-II cities, with a 100 per cent increase in women shoppers from smaller towns. “We witnessed the growing appetite of tier II and III cities for mobiles, large appliances and consumer electronics,” said Kalyan Krishnamurthy, CEO, Flipkart. “As consumers