Snapdeal 2.0 helps get back groove with four-fold growth in order volume

Also, shifting to a smaller office with around 800 employees, as well as selling off its other companies have helped it to both run a leaner operation but increase cash in the bank

It has been a roller-coaster ride for Gurugram-based online marketplace Snapdeal. From a valuation of $6.5 billion to a backing by global investors and employing 10,000 at its peak, the Kunal Bahl and Rohit Bansal-led entity has seen it all.

However sources close to the company claim it might be finally  getting its groove back, thanks to the plan Bahl and Bansal put in place last year when talks for a sale to Flipkart fell flat.

The company’s effort to reshape its business model, dubbed ‘Snapdeal 2.0’, is seen to have helped, sources said. In a turnaround of sorts, it has grown