Trell content creators drive 300% growth in sales during 5-day event

Top five content creators sold products worth more than Rs 2.5 crore, says company.

Social commerce platform Trell said content creators drove 300 per cent growth in sales during its flagship sale event ‘The Grand Trellion Sale’, which ended on December 20.

While over 8 million people created videos during the event, the top 5 content creators sold products worth more than Rs 2.5 crore. These creators earned about Rs 1,00,000 each during the sale.

The platform, which is backed by investors such as Mirae Asset, H&M Group, and LB Investments, witnessed traffic sessions of over 350 million users from content to commerce pages. Over 80 million users visited in just 24 hours.

“We are overwhelmed to