Social commerce player DealShare raises $11 mn from Matrix Partners, others

The start-up, focused on middle- and lower-income clientele in grocery and home categories segments, in Tier-II and -III cities, currently has over 300,000 customers and services 15,000 orders per day

Venture capital (VC) company Matrix Partners India has led $11-million Seed and Series A investment rounds, jointly with Falcon Edge, in social commerce start-up DealShare. The investment also saw participation from partners of DST Global, Omidyar Network, besides other leading angel investors.

DealShare focuses on grocery and home categories targeted at the middle- and lower-income clientele in Tier-II and -III cities. It currently has more than 300,000 customers in Jaipur, Ahmedabad, Surat, Baroda, Kota, Jodhpur, Ajmer, Sikar, Sawai Madhopur and Nagpur, and plans to launch in some cities of Maharashtra by the end of this month.

The company will use